To use marks, symbols and/or words for identification or representation of a business house or a the product, for the business to uniquely offer to its customers as in comparison to the competitors, one needs to use service Trademark registraion in India and register for Trade Mark or Service Mark. Once registered, no one can use the same and your brand is protected.. By securing a trademark, companies enhance their visibility, protect their reputation, and create a powerful asset that can increase in value over time.